A Tale of the Perfect Client

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I have been reading a book off and on now for some time now entitled “Attracting Perfect Customers” by Stacey Hall & Jan Brogniez http://www.amazon.com/Attracting-Perfect-Customers-Strategic-Synchronicity/dp/1576751244. One of the things that the authors suggest is that you spend some time thinking about your “perfect customers”. Now first of all, I don’t have “customers” ---- I have clients. But I decided to give it a whirl and the trite word “collaboration” came to mind. And then I immediately cringed because that word has been beaten to death don’t you think? We are told by everyone (it seems) that we have to collaborate, form partnerships, coalitions, work across the aisle…….yada yada yada. In this blog I will; 1)     Define collaboration; 2)     … [Read more...]