Powerful Evidence:

Build a strong foundation and shared understanding of evaluation

In this module, you’ll:

• Clarify why evaluation matters for your work and context

• Get oriented to how the course is structured and how to use it

• Learn the core language of evaluation so conversations feel less intimidating

By the end of this module, you’ll feel grounded and ready to move forward with a clearer understanding of what evaluation is and why it matters.

Learn how to plan an evaluation that makes sense for your organization

In this module, you’ll:

• Understand the key steps in the evaluation process

• Learn how Ttheory of Cchange and Llogic Mmodels support clarity and focus

• Practice asking strong evaluation questions

• Define meaningful indicators

• Build a practical evaluation plan you can actually use

By the end of this module, you’ll be able to map out an evaluation approach that aligns with your goals, capacity, and context.

Choose appropriate methods and collect data with confidence

In this module, you’ll:

• Understand what data to collect and why

• Learn how to choose the right data collection methods

• Explore the differences between quantitative and qualitative data

• Learn best practices and common pitfalls in data collection

• Consider data management realities and limitations
  
  

By the end of this module, you’ll feel more confident selecting and using data collection approaches that fit your work.

Design and use surveys more effectively

In this module, you’ll:

• Learn the fundamentals of survey design

• Understand how to collect survey data responsibly and effectively

By the end of this module, you’ll be better equipped to use surveys as a useful, not frustrating, evaluation tool.

Learn how to gather meaningful insights from people’s experiences

In this module, you’ll:

• Explore focus groups and listening sessions

• Learn how to conduct key informant interviews

• Understand when and why qualitative approaches are most useful
  
  

By the end of this module, you’ll feel more comfortable collecting qualitative data in ways that respect participants and generate useful insights.

Make sense of data without advanced technical skills

In this module, you’ll:

• Learn simple, practical approaches to qualitative analysis

• Explore basic quantitative analysis concepts

• Practice justifying conclusions based on evidence
  
  

By the end of this module, you’ll be able to interpret findings and explain what the data is and is not telling you.

Turn evaluation findings into learning and action

In this module, you’ll:

• Learn how evaluation can support a learning culture in your organization

• Explore ways to engage colleagues with data

• Practice prioritizing findings and taking action

By the end of this module, you’ll be better equipped to use evaluation as a tool for learning, reflection, and improvement, not just reporting.

Communicate findings in ways that resonate

In this bonus module, you’ll:

• Learn how to identify and share success stories

• Practice telling your evaluation story clearly and effectively

By the end of this module, you’ll be more confident communicating results to funders, partners, and stakeholders.