Using Social Media to Grow your Consulting Practice

Using Social Media to Grow your Consulting Practice

By: Joshua Price

I have been the Social Media Manager for Community Evaluation Solutions since December 2013. In less than two years, I have had the opportunity to watch the CES social media platform grow from less than 5 Twitter followers to over 200, and from 20 Facebook followers to 172.

As a Social Media Manager, I bring expertise in how to most effectively use social media and experience using social media managing tools. I collaborated closely with Ann to develop CES’s social media strategy, which included determining which social media outlets were most beneficial to CES’s mission. In bringing the social media strategy to life, I use my expertise and experience to find material that is of interest to the company’s audience, schedule daily posts, monitor community engagement, drive business, and engage the field of evaluation.

There are two common mistakes made by businesses regarding social media: First, some businesses assume that social media is unnecessary or superfluous. The benefits of social media for businesses include being actively engaged both with others in their field, and with their clients. Whereas traditional marketing tools such as billboards and television ads only allow businesses to publish advertising material, social media allows businesses to receive direct feedback from their audience. This is an invaluable source of information for both for-profit and nonprofit businesses. Other benefits for a consulting firm like CES is the firm can help provide increased support and awareness for social issues and its nonprofit clients.

social_media_strategyThe second mistake is that some businesses attempt to be present on every social media channel available. A good social media manager helps their client choose what platforms to engage. It seems like there is a new platform coming out at least monthly. Facebook and Twitter are no longer the only widely used social media platforms: Snapchat, Instagram, Periscope, and Group Me are a few of the other platforms that have taken a prominent role in the world of social media.

At CES, we determined that our audience only uses Facebook and Twitter, so our social media strategy has focused on those two platforms. Although it is certainly possible that we may expand to include other platforms in the future, it would not be beneficial to spend resources trying to break into new platforms without first building the base of our strategy on the platforms with which our audience already engages.

Social media has benefitted CES greatly by providing a method for our President/CEO, Ann Price, to share her experience in the field of evaluation and to post engaging material relevant to our clients. Topics we post about include evaluation, evaluation comics, substance abuse prevention, public health, and issues surrounding education and minorities. If there is anything you would like to see on our Facebook page or Twitter feed, send us a message and we’ll do our best to follow up with a post.


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